Media Madness: Empowering a Cultural Shift

Single Talk Video & Audio - $45
Impact Circle membership

What impact are traditional and digital media messages about sexism and violence having on our youth? What can we do to counter their harmful affects? Can we influence what the media is putting out there? 

These are important questions explored in this panel discussion with Jennifer Newsom ( and Linda Burch (Common Sense Media). Learn about the remarkable work of these two women in their quest to put the power back in the hands of individuals to make better media choices, and to persuade the advertisers and the media to present more positive and balanced models for society. “The content Jennifer and Linda provided was fantastic. I found the work they are doing and tackling very inspiring and I'm very thankful for what they are exposing. Wonderful!”


Jennifer Siebel Newsom | Writer, director and producer of the inspiring documentary Miss Representation. Founder and CEO of and of Girls Club Entertainment.

Jennifer Siebel Newsom is a filmmaker, speaker, former actress, and advocate for women, girls, and their families. She wrote, directed, and produced the 2011 Sundance documentary Miss Representation, which explores how the media’s misrepresentations of women contribute to the under-representation of women in positions of power and influence. Newsom launched as a call-to-action campaign that gives women and girls the tools to realize their full potential. Newsom is an Executive Producer of the 2012 Sundance Award-winning documentary The Invisible War, which exposes the epidemic of rape in the U.S. military. She is currently in pre-production on her next film. Newsom is also the founder and CEO of Girls Club Entertainment, LLC, which develops and produces independent films that empower women. As an actress, Newsom appeared in films and television shows including In the Valley of Elah, Something’s Gotta Give, NBC’s Life, and Mad Men. Newsom currently serves as a board member of KQED; a member of the Girl Scouts’ Healthy Media: Commission for Positive Images of Women and Girls; an advisory board member of Emerge America; and an honorary board member of the International Museum of Women. Newsom graduated with honors both from Stanford University and Stanford’s Graduate School of Business. Newsom resides in the San Francisco Bay Area with her husband, California Lieutenant Governor Gavin Newsom, and their two young children.


Linda Burch | Co-founder and Chief Education and Strategy Officer of Common Sense Media, the nation’s leading nonpartisan organization dedicated to improving the media lives of kids and families.

Currently Linda leads Common Sense Media’s education efforts, new program and strategy development. She brings deep experience in management and governance of early stage companies and nonprofit organizations to this role. She has dealt with the practical aspects of launching new products, negotiating partnerships, and building new ventures from the ground up, as well as broader strategic questions related to how to diversify and grow.

Before she co-founded Common Sense Media, she was Senior Vice President of Business Development and Corporate Planning at SyStemix, a biotechnology company that she helped build and then sold to Novartis. Previously, Linda was a strategic management consultant at McKinsey & Company in New York from 1985 to 1990, where she served healthcare and consumer-products companies. Prior to that she spent five years in investment banking at Bear Stearns and Merrill Lynch, where she negotiated joint ventures between U.S. technology companies and the People’s Republic of China.

Linda received her MBA from Stanford University and her bachelor’s degree summa cum laude from Yale. She has two kids who love media almost as much as they love being outside.


Kate Shaw | Director of Talent Management, Apple, and Founder and host of the Lucasfilm Speaker Series.

Kate Shaw loves to get into the heads of talented people and figure out what makes them tick. As the newly appointed Director of Talent Management at Apple, Kate will be helping Apple figure out how to help employees reach their full potential.

Before that, as Lucasfilm’s Director of Training and Education, Shaw developed talent strategy and production-related learning programs for hundreds of artists and engineers at LucasArts, Lucasfilm Animation, Lucasfilm Singapore, and Industrial Light & Magic. Her team created a rich learning organization, providing artists and engineers with both the artistic inspiration and technical know-how they needed to stay on the cutting edge of the entertainment industry.

Kate Shaw was also the founder and host of the Lucasfilm Speaker Series – an internal forum for Lucasfilm employees that features both up-and-coming and veteran entertainment industry talent. She has conducted in-depth interviews with such esteemed guests as directors Darren Aronofsky, Danny Boyle, James Cameron, Lee Daniels, Davis Guggenheim, Tom Hooper, Alexander Payne, Jason Reitman, David O. Russell, Martin Scorsese, Quentin Tarantino, and Lana Wachowski; writer/producers Carlton Cuse, Alex Kurtzman, Damon Lindelof, Roberto Orsi, and Aaron Sorkin; actors Viola Davis, Will Ferrell, John Hawkes, Gary Oldman, and Octavia Spencer; and singer Tony Bennett.

Shaw holds a degree in Russian from Tufts University, and was formerly a Fulbright Scholar in the Czech Republic, where she conducted research on sex discrimination in Czech labor law.