Rebecca Costa | Sociobiologist, futurist, nationally syndicated radio host and author of The Watchman’s Rattle: Thinking Our Way Out of Extinction. As a recognized thought-leader and provocative new voice in the mold of Thomas Friedman, Malcolm Gladwell and Jared Diamond, she examines “the big picture”– providing compelling insight and encouraging solutions to the global gridlock of our day.
Retiring at the zenith of her career in Silicon Valley, Costa spent six years researching and writing The Watchman’s Rattle: Thinking Our Way Out of Extinction. She is recognized as a thought-leader and provocative new voice in the mold of Thomas Friedman, Malcolm Gladwell and Jared Diamond. In her book, she examines “the big picture,” providing compelling insight and encouraging solutions to the global gridlock of our day.
The success of Costa’s first book led to a weekly radio program in 2010 called Rattler Radio. In 2011 the program was renamed and syndicated as The Costa Report, which is currently one of the fastest growing radio programs on the Central Coast of California and has just been syndicated nationally.
A former CEO and founder of one of the largest marketing firms in Silicon Valley (sold in 1997 to J. Walter Thompson), Costa developed an extensive track record of introducing new technologies. Her clients included industry giants such as Hewlett-Packard, Apple Computer, Oracle Corporation, Seibel Systems, 3M, Amdahl, and General Electric Corporation. Costa is known for marketing the world’s first computer-aided design and manufacturing systems (CAD/CAM), computer networking, and first multi-media microprocessors. She also pioneered the early markets for optical disks, internet-based marketing, electronic engineering records retrieval, wireless keyboards, digital scanners, just-in time inventory software and a host of other innovations in use around the world today.
Raised in Tokyo, Japan, Costa lived during the Vietnam conflict in Vientiane, Laos, where her father worked in covert CIA operations. She attributes her ability to see the “big picture” to her cross-cultural education and upbringing. She graduated from The University of California at Santa Barbara with a Bachelors Degree in Social Sciences.
Rebecca Costa lives on the central coast of California with her beloved dog, Tonka.